Marketing Studio

A One Stop Solution Offering

APP PUSH NOTIFICATIONS

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Deliver Hyper-personalised Experiences

Nudge your users with hyper-personalised messages that are highly relevant and timely. Customise your push notifications based on user activity and personalise it with user profiles such as name, place, time and product viewed.

Stand Out with Rich Push Notifications

Go beyond vanilla, text-based campaigns to wow your users with rich, interactive elements such as images, videos, GIFs, emojis, and audio! Experiment with our new Landscape and Portrait mode for carousel images – easily available as templates – across both Android and iOS devices. The more engaging and personalized your messages, higher the chances of app relaunch and conversions!

Push Through the Noise with Push Amplification

In a crowded app space, ensuring push notification to each and every user on all their devices is challenging. Use Nowdigitaleasy Push Amplification to send accelerated push notifications that actually reach your end users devices improving the delivery rates by 20%.

Boost Your Open Rates with Send Time Optimisation

Time your push notification campaign to boost open rates using Send Time Optimisation. Identify the best time to send your messages based on user responsiveness. Monitor user responses in real-time to record and update any change in user behaviour.

Optimise Your App Push Notification Campaigns with A/B and Multivariate Testing

Easily send multiple variations of message copies, creatives, CTAs to an equally distributed audience or to an audience subset. Accelerate your campaign conversions with A/B testing.

WEB PUSH NOTIFICATION

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Turn Your Website Visitors into Customers

Reach your website visitors even when they are not active on your website. Send personalised, timely, contextual, and clickable notifications that can be viewed across desktops, laptops, tablets, and smartphones.

Engage Your Mobile Web Visitors with Contextual Messages

Leverage users’ behaviour data across multiple channels to add more context and relevance to your marketing campaigns. Send customised and personalised web push notifications to create micro moments with website visitors when they are active.

A/B Test Your Notifications for Higher Conversions

A/B test your web push notifications with smaller audience segments, see which variation works best and push the winning variation that gives higher conversions and returns higher ROI.

Campaign Tracking and Performance

Monitor and track the performance of your campaigns in real-time. Create segments based on the user activity such as product viewed, added to cart, frequent purchase etc. Use these segments to analyse the web push notification CTRs and user segment transition.

Optimise Your Marketing Campaigns in Real-time

Use Nowdigitaleasy rich and actionable analytics to enhance your marketing campaign performance and automation strategy. Make data-backed decisions based on specific user actions to optimise your marketing campaigns with personalised web push notifications.

SMS

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Leverage the Power of Mobile to Stay Connected

Mobile being your customers’ omnipresent companion, SMS presents you with immense opportunities to strengthen existing customer connects in a multi-channel environment, primarily while sharing time-sensitive content with them. Think mobile, think SMS!

Personalise your Campaigns, Effortlessly!

Smartech allows you to customise the SMS content with customer names, CTAs, and their preferred time. Connect with them when they are most receptive to the content you send. Leverage existing templates or create customised ones on the fly, to execute campaigns swiftly!

Manage your Existing Contact List, Seamlessly

Import lists from your CRM and use it for multiple campaigns. Create segments from these lists to improve your targeting. Save these segments for the future or create ones from scratch to serve the objective of diverse SMS campaigns.

Schedule Campaigns Based on Customers’ Time Zones

Smartech’s user friendly interface enables you to setup SMS campaigns in just a few clicks. Schedule these campaigns based on your customers’ time zone, or set activity-based triggers. Allow AI-backed technology to drive and improve your campaigns, as you focus more on marketing strategy.

Gain Insights through Real-Time Reporting

Harness the power of detailed reports on all your SMS campaigns, quickly and easily. Leverage dashboards and reports to unearth relevant insights on campaign performance and improvements. Allow smart data to help you optimise your campaigns and skyrocket open rates and conversions.

Conversion Tracking on SMS

Your Nowdigitaleasy now has a conversion tracker to track the conversions coming from your SMS campaigns, thereby helping you to enrich your understanding of the user’s transactional behaviour – in real time – through the various stages of their customer journey. It helps you to map your ROI more closely.

EMAIL MARKETING

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Engage Users through Personalised Broadcasts and Triggered Email Campaigns

Effortlessly automate the delivery of highly personalised email content relevant to identified customer segments on the basis of their historical behaviour, using a variety of default templates. Orchestrate email campaigns triggered by customer actions in real-time. Simple enough? It is!

Achieve High Email Marketing Open and Click Rates through the Power of AI/ML

Harness the power of AI/ML using Nowdigitaleasy advanced targeting features to make your email marketing campaigns more effective by optimizing your subject lines and send times. Spend more time on science-backed marketing strategy, and not intuition, to get the most out of your email marketing campaigns!

Do More with Advanced Customer Segmentation

Drive hyper-personalization at scale by creating precise segments through complex rules based on your customers’ responses to previous multi-channel campaigns. Identify micro-segments based on parameters of your choice to laser-focus your targeting even further.

Breathe Creativity into your Email Campaigns with Customised Templates

Design your email campaigns with ease, using an extensive gallery of pre-defined templates or a simple-to-use Drag and Drop Editor. Check the efficacy of multiple versions of email campaigns with A/B Testing to hit upon the optimal design and layout! Create, experiment, test, and execute.

WHATSAPP NOTIFICATION

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Manage User Preferences, End-to-End

Nowdigitaleasy in-built preference management solution helps you comply with WhatsApp’s strict opt-in/opt-out policies. Now deliver differentiated experiences through WhatsApp to only those customers who have chosen to receive communication through this channel.

Drive Rich Personalised Conversations

Send personalized messages based on your users’ demographic, geographic, and past behavioral data points. Enrich these messages with elements such as images, GIFs, videos, audio, PDF files, and QR codes to drive greater customer engagement via customer journeys.

Choose from Multiple Templates

Craft transactional messages and other recurring campaigns for WhatsApp on Nowdigitaleasy using a library of templates. This ensures that your content remains personalised to individual customers as well as brand-consistent, without wasting precious time.

Optimise Your Customer Journeys

Now orchestrate customer journeys to deliver contextual messages on WhatsApp using intelligent routing logic. For instance, you can trigger an SMS in case of non-delivery of a WhatsApp message or send a multi-channel campaign in the case of urgent communication.

Features

Personalized greetings with your company logo, details and product/service information will helps you to promote your business along with festival wishes and greetings.

DIGITAL WORKPLACE

• Unified platform
• Saves time
• Cost efficient
• Smarter usage